Overview

Northline Consulting advises business owners and leadership teams.

High-value work.
Long sales cycles.
Strong client outcomes.

But when decision-makers searched “business consultant” or “strategy consultant”, Northline wasn’t consistently visible.

That limited inbound opportunities.

The Challenge

• Competitive consulting keywords

• Heavy reliance on referrals and networking

• Inbound enquiries inconsistent

• Time spent chasing conversations

They didn’t need more activity.
They needed discoverability.

The Insight

Consulting buyers search when the pain is real.

They don’t want ads.
They want credibility.
They choose firms that appear established and visible.

The Solution

We improved their search presence by:

• Targeting consulting-specific keywords

• Strengthening authority signals

• Improving relevance and clarity

• Tracking inbound enquiries

No ads.
No outbound.
No chasing.

Results

• Top 5 consulting keywords

• +38% inbound enquiries

• 2.2x booked calls

Northline didn’t change how they consult.
They changed how clients find them.