Overview

Northfield Dental Group operates multiple practices serving local communities.

Experienced clinicians.
Modern clinics.
Long-standing patients.

But when people searched “dentist near me”, Northfield wasn’t consistently visible across locations.

That meant missed appointments — even when availability existed.

The Challenge

• Multiple locations competing in the same search results

• Inconsistent Google visibility between practices

• Patients choosing whichever clinic appeared first

• Admin teams dealing with uneven enquiry flow

They didn’t need marketing.
They needed consistent visibility.

The Insight

Dental searches are trust-driven.

Patients choose who looks established.
Who appears reliable.
Who shows up first.

If you’re not visible, you’re not considered.

The Solution

We managed their Google presence by:

• Optimising each location individually

• Improving local search consistency

• Strengthening review and trust signals

• Tracking enquiries by location

No ads.
No disruption to staff.
No added admin.

Results

• Top 3 local dental searches

• +72% appointment enquiries

• Consistent monthly visibility

Northfield didn’t change patient care.
They changed patient discovery.