Overview

Penn & Sons Roofing had been operating locally for over 15 years.

Strong reputation.
Consistent workmanship.
Plenty of satisfied customers.

But when homeowners searched “roofer near me” or “roofing company in [area]”, Penn & Sons wasn’t consistently being chosen.

Sometimes they showed.
Sometimes competitors showed first.
That inconsistency was costing them work.

The Challenge

• Inconsistent visibility in Google Maps

• Competitors appearing above them for local searches

• Inbound calls fluctuated week to week

• Owner relied on referrals to smooth gaps

• Manual chasing to fill the diary

They didn’t need more demand.
They needed to be seen first.

The Insight

Roofing searches are urgent.

People don’t browse.
They don’t compare ten options.
They click one of the top results and call.

If you’re not there, you’re invisible.

The Solution

We took control of their Google presence by:

• Improving their Google Maps positioning

• Strengthening location relevance and trust signals

• Cleaning up inconsistencies affecting visibility

• Monitoring rankings and calls weekly

No ads.
No behaviour change.
Just showing up where decisions are made.

Results

• Top 3 Google Maps ranking

• +41% inbound calls

• 7 days to initial traction

Penn & Sons didn’t change how they worked.
They changed where they appeared.