Willow & Co Accountants
Services
Google Business Profile optimisation Local accountant search visibility improvements Review positioning and trust signals Service page clarity for search intent Call and enquiry tracking Ongoing Google presence management
Client
Willow & Co Accountants
Timeline
Live improvements within 7 days
Overview
Willow & Co Accountants grew mainly through referrals.
Strong relationships.
Long-term clients.
Good retention.
But when business owners searched “accountant near me”, Willow & Co wasn’t consistently appearing at the top.
That meant losing search-driven clients to competitors.
The Challenge
Low visibility for local accountant searches
High-intent searches going elsewhere
Enquiries arriving unpredictably
Too much reliance on word of mouth
They didn’t need exposure.
They needed search presence.
The Insight
Accounting searches are intent-driven.
Business owners search when they’re ready to act.
They choose whoever appears credible and visible.
If you’re not there, the decision is already made.
The Solution
We took control of their Google visibility by:
Improving local search positioning
Clarifying service relevance
Strengthening trust and consistency
Monitoring enquiry quality
No ads.
No outreach.
No extra work for the firm.
Results
Top 3 local accountant searches
+29% qualified enquiries
Predictable monthly leads
Willow & Co didn’t sell harder.
They became easier to find.
Impact
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